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5 Point Check List
Your most crucial web visitors are the ones who already plan to do business with you. They just need to know the best place to find you. With findlocation.com, you already have the tools to provide quick, accurate answers for your customers.
The following are five absolutely essential and remarkably simple - things you can do to make your locator solution work for your customers. And, not coincidently, let you achieve the optimal return on your locator investment. Examples are given for each point. Click to see a larger image or go to the website.
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If your customers can’t find your locater solution, they aren’t going
to find your stores! Place the locator on your home page in the top level navigation.
Even better than a simple link is an actual search box on the home page. It doesn’t
take much real estate and you will see usage rise dramatically. From there, your
customers can do a quick search to get instant results or click for more advanced
search options.
Email support to get a sample of the "Quick Search" code for a home page search box or call (406)922-3540.
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Never, never let your locator return a blank result. Setting “Nearest Search”
as the default will always return a location regardless of distance. Let your customer
decide whether to make the trip, call the store, or order online. Although commonly
used, “Radius Search” is not recommended because your customers can
become frustrated by the repeated searches needed to find a store within the selected
radius.
Need help setting your default search results? Email support for instructions or call us at (406)922-3540.
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If your business carries multiple product or service lines, your customers can easily
become frustrated trying to find a store that stocks just the item needed. Findlocation.com
allows you to sort results not only by geography but also by type of good or service.
Take advantage of this technology and show your customers that you respect their
time and want to provide the best possible service.
We are happy to help you set up your “Select Lists” functionality. Email support or give us a call at
(406)922-3540.
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The sole focus of the search results page is to list your stores closest to a ready
customer. Strip the page of advertising, links, or anything that might be distracting.
Provide just the necessary information to make a choice. From there your customer
can click for a map and store information.
The mapping page is an excellent place to provide more details such as phone numbers,
store hours, coupons, etc. Be sure to provide any details helpful to your customer.
You don’t want a prospect to come this close to making a purchase and then
be turned away for lack of information. A link for printing the map or driving directions
is crucial. Even better is a link to send directions to a cell phone or other mobile
device.
On both pages, in a prominent location, provide a new search box in case the customer
would like to start over.
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Avoid pop ups since they are frequently blocked by a user’s browser. You can
obtain a simpler, cleaner result using iframes. The findlocation.com code is simply
imbedded in your website’s frame. The result requires far less maintenance.
In addition, your customers won’t have the impression of leaving your website
when using findlocation.com.
Code is available to imbed in iframes. Email support to get yours or call (406)922-3540.
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Want more advice on getting the best possible return from your findlocation.com
solution? Call 1-866-870-9020 or email us at
sales@findlocation.com. Remember, support is included in your contract.
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News
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